Diagnostic of Factors Influencing the Competitiveness of Hospitality Companies

Abstract

Currently, companies developing tourism-related activities, are immersed in a globalized world, characterized by the appearance of better informed and more demanding and competitive markets and customers; which has forced them to design and implement innovative strategies to improve their performance, profitability, and its position compared to its competitors. In this context, this study analyzes the factors influencing the competitiveness of hospitality companies (hotels) are Pastaza Province - Ecuador, from the point of view of managers and owners, in order to determine which variables are most important of which must design strategies to become more competitive and to obtain better results. The underlying model used to implement the survey was the Porter Diamond, enriched with other variables from other studies that analyze the competitiveness in the hospitality industry. The results show that almost all variables have a direct influence on each category of these companies, finding significant differences in the variables: innovation, capital investment and tourism resources, and cultural.